Beach Trading Blog

Speaking of coffee here are a few coffee facts from our friends over at Lion Coffee…

How to brew a perfect cup of coffee:

• Use the correct amount and the right type of coffee grounds for the equipment used in brewing. Most home style auto drip makers use 1 tablespoon of auto drip grind for every 6 ounces of water. If the grind is too coarse the water will run through too rapidly and may be weak. If the grind is too fine, the coffee may be too strong.
• Water purity and hardness is important. Start with cold, filtered tap water. Ideal brewing temperature is 190-195 degrees.
• Brew only as much coffee as you need and serve immediately. Coffee left on the warmer or reheated will be bitter.

The best way to store coffee:

• Once the bag is opened, it’s best to store coffee in an airtight container in a cool and dry place away from direct sunlight. We recommend you use the coffee within two weeks. Be careful where you store your coffee, since coffee tends to absorb most odors. Unopened bags have a shelf life of one year.

Why are some bags hard like a brick and some are fluffy with air?

• Lion Coffees are vacuum packed in a plastic coated multi-ply aluminum bag which has a freshness valve that allows natural gases that come off of freshly roasted coffee to escape. This valve is one way; it won’t allow any air back into the bag, preserving the freshness of the coffee. Generally, the brick hard bags may become fluffy in a few days after packaging. Sometimes in air travel, the differential in pressure in the unpressurized cargo cabin will literally suck the gasses out of the bag, making the bag brick hard again. The hardness or fluffiness of the bag is not an indication of its freshness or age. Lion Coffee products have a one year shelf life so the holiday and Christmas coffees are still fresh and delicious!.