The state of Hawaii will be tapping into it’s emergency funds to lure tourists back to the Islands, spending $3 million on a marketing campaign to convince travelers to vacation there.
Tourism is Hawaii’s number 1 industry and is working to rebound from a dip that followed the sudden closing last month of Aloha and ATA airlines and a spike in airfares, pushed up by rising jet fuel prices.
Domestic visitor arrivals were down 7.8 percent last week, compared with a year earlier. Hotel operators say summer bookings also are down in part because of the recent rise in airfares.
One can hope that part of the effort to get tourists back may eventually lead to lower priced hotel rooms and maybe even airfare - so if you’re thinking about visiting Hawaii later this year keep an eye on those prices!
You can read more about this story here in the Honolulu Advertiser…
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